Judging for PRSA-OKC Upper Case Awards is based on a 100 point scoring scale with points given in four categories – research, planning, implementation and evaluation (each worth 25 points). Below are questions to answer and information to include when preparing a winning entry. The number one reason entries are disqualified is that the summaries do not address all criteria listed and/or that one or more of the four sections are incomplete. Please review your entry carefully to comply with the requirements.

Entries should be submitted for work completed between July 1, 2022 and June 30, 2023.

Members of another PRSA chapter will serve as judges for components and programs. PRSA-OKC requires two members to judge each entry; one member MUST have at least five years of experience or their APR distinction. 

Judges' Note:

The OKC chapter overhauled our awards program this year. As a result, items we intended to change didn’t always get communicated consistently.

·         We attempted to require only one page for tactics. In some places it still said two pages. For clarity, one to two pages is fine. The important thing is that the requested information is included.

·         We also attempted to request a photo representation of the entry with a 100-word synopsis. However, we did not specify where to include these. The inclusion or lack thereof should not impact the entry.

Tactics and Elements               
Tactics and Elements are judged on four key areas — planning/content, creativity/quality, technical excellence, and results, which must include:    

• Goal
• Measurable objectives
• Strategy    
• Audiences
• Messages
• Planning rationale    
• Budget and results, including qualitative, quantitative, or both, evidence of how the stated measurable objectives were met, usage statistics, metrics or other means to quantify measurement results to support objectives.                            

Please note: Criteria closely follow that of the national PRSA Bronze Anvil Awards. 

STRATEGIC CAMPAIGNS AND PROGRAMS

Judging for Strategic Campaigns and Programs determines how each entry follows the Four-Step Public Relations process.

Research:                        

• Describe the situation on which the program is based. When addressing the actual research component, describe who specifically initiated the research.
• Was it in response to a problem or to examine a potential problem or challenge?
• Did research help to re-define the situation in any way?
• How was the research relevant to shaping the planning process?
• How did the research help define the audience(s) or the situation?
• Did you conduct an audit of the media climate?

                            
Planning:

• How do the plans correlate to the research findings?
• Who was involved in the planning? In general terms, what was the plan? For example, what were the specific objectives of the program?
• Who were the target audiences?
• What was the overall strategy employed? What materials were used?
• What was your budget? Be specific. What other resources were used? Include staff time.

Implementation:

• How were the plans executed, and what were the results?
• In general terms, how did the activities flow?
• Did you encounter any difficulties or challenges? If so, how were they handled?
• Were other organizations involved?
• Were other non-traditional public relations tactics (i.e. advertising) employed? Unless you are entering this program under “Integrated Communications,” advertising costs should not exceed one-third of the budget.                                

Evaluation:

• What methods of evaluation were used?
• How are results related to research findings?
• How are results related to strategic objectives?                       

Please note: Criteria closely follow that used for the national PRSA Silver Anvil Awards.