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Judging Methodology and Scoring Rubric
In 2024, PRSA-OKC implemented a new scoring methodology to provide additional guidance to both entrants and judges. The new system utilizes a rubric, providing opportunities for both objective and subjective evaluation.
Entrants will be judged on Research, Planning, Implementation, and Evaluation.
Please review your entry carefully to comply with the requirements.
Members of PRSA Houston will serve as judges in 2025. PRSA-OKC requires two members to judge each entry, and one member MUST have an APR distinction or at least five years of experience.
TACTICS AND ELEMENTS
- Judging Criteria: Planning/content, creativity/quality, technical excellence, and results
- Supporting Materials: Entrants will be asked to upload supporting documents and back-up materials as requested in each category, e.g., PDFs, videos, audio, video links, website URLs, etc.
- Uploaded documents must be PDFs. Pages should be no larger than 8.5 x 11 inches with a minimum of 11-point typeface and one-inch margins.
STRATEGIC CAMPAIGNS
- Judging Criteria: Judging for Strategic Campaigns and Programs determines how each entry follows the Four-Step Public Relations process.
- Supporting Materials: Entrants will be asked to upload supporting documents and back-up materials as requested in each category, e.g., PDFs, videos, audio, video links, website URLs, etc.
- Uploaded documents must be PDFs. Pages should be no larger than 8.5 x 11 inches with a minimum of 11-point typeface and one-inch margins.
INDIVIDUAL AND TEAM AWARDS
Information regarding these awards will be posted soon.