[Skip to Content]

New Judging Methodology and Scoring Rubric

To provide additional guidance to both entrants and judges, PRSA-OKC implemented a new scoring methodology in 2024. The new system utilizes a rubric providing opportunity for both objective and subjective evaluation.

Entrants will be judged on Research, Planning, Implementation, and Evaluation

Please review your entry carefully to comply with the requirements. 

2024 Scoring Rubric

Members of PRSA Minnesota will serve as judges in 2024. PRSA-OKC requires two members judge each entry and one member MUST have at least five years experience or their APR distinction. 
                            
TACTICS AND ELEMENTS               
 

  • Judging Criteria: Planning/content, creativity/quality, technical excellence, and results
  • Supporting Materials: Entrants will be asked to upload supporting documents and back-up materials as requested in each individual category, e.g., PDFs, videos, audio, video links, website URLs, etc.
  • Uploaded documents must be uploaded as PDFs. Pages should be no larger than 8.5 x 11 inches with a minimum of 10-point typeface and one-inch margins.

 

STRATEGIC CAMPAIGNS

  • Judging Criteria: Judging for Strategic Campaigns and Programs determines how each entry follows the Four-Step Public Relations process.
  • Supporting Materials: Entrants will be asked to upload supporting documents and back-up materials as requested in each individual category, e.g., PDFs, videos, audio, video links, website URLs, etc.
  • Uploaded documents must be uploaded as PDFs. Pages should be no larger than 8.5 x 11 inches with a minimum of 10-point typeface and one-inch margins.

INDIVIDUAL AND TEAM AWARDS

Information regarding these awards will be posted soon.